how-technology-boosts-business-growth

Since the invention of the first computer back in 1622 by  William Oughtred, there has been a tremendous advancement in technology and computing.  The growth has led to humans incorporating technology and gadgets into their daily lives to the extent of being depended on them for survival.  Take an example of social media influence on human social life; it has changed the way we interact, share information, and communicates.

Similarly, businesses, education institutions, government agencies have a big chance leveraging the use of technology to streamline operations and offer better services.

The following are some of the benefits that small, schools, colleges, SMEs, banks, and corporations can benefit from use of technology and computers:

  1. Increased productivity

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Use of systems such as attendance management software, ERP software, HRMS software, leave management systems, among others will help a business in better management of time, suppliers, and customers.

An efficient email and CRM system will help a business achieve flawless communication channel for clients and employees. A document management system that is digitized makes it easier to locate files easily, thereby speeding up the rate of service.

 

  1. Financial Efficiency

ict-services-in-kenya

Use of digital and paperless accounting systems such as Sage, QuickBooks,  SAP helps businesses to track their financials more efficiently. Use of technology tools also assists organizations in budget tracking, financial planning, and tax filing. Performing daily accounting tasks becomes more straightforward and fast.

 

 

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  1. E-commerce.

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Businesses that sell of consumer products can make use of the world wide web(www) and the internet to sell their products online and reach to new markets beyond geographical reach.

 

  1. Digital marketing

According to Wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

social-media-marketing-in-kenya

Some of the social media marketing sites such as Facebook, Twitter, Instagram, LinkedIn have free content display tools. With these free marketing tools, a company can showcase its products and services to its potential clients and grow sales trifold. Other sites like Youtube, Vimeo, Metacafe, Dailymotion and other video streaming sites offer platforms where users can upload advert videos and sell their brands and products.

With email marketing, businesses can send products and service updates to its subscribed customers and increase sales.

  1. Use of Websites

For businesses who would like to create and maintain close virtual interaction with its clients/customers, having a website is the approach towards that. Websites help organizations in providing updated information, service details, and product updates through blogs and forums. Quality web design services can be found almost everywhere in Kenya. Sanaateck offers the best website design, hosting and ICT consultancy services in Kenya.

  1. Collecting feedback from clients.

Before the dawn of the internet, most organizations and institutions used to mail questionnaires in envelops to people’s homes so they could complete and post them back. Looking at this approach, it was way too expensive and often had a shallow response rate.

With technology, a simple survey can be prepared, sent to user/client, completed, submitted back, analyzed and acted upon without torching a paper or moving an inch. With the new approach, a business organization can collect data from its clients/customers about their products and services and quickly make adjustment without losing the grip on the market.

  1. Virtualization and remote working.

Scopic Software,  the largest virtual company in the world hires remotely, operates with little or no employees on its physical location and runs on virtual infrastructure literary! This helps them save a lot more on unnecessary overheads.

With the use of technology, any company or business can buy and sell across the world. We are now living in a global village where one can work on a project with colleagues across the ocean and still deliver the end product quickly and efficiently. Uber doesn’t own cars; Airbnb does not construct accommodation facilities or hotels; Alibaba and Amazon does not manufacture items either. These companies have built and run virtual platforms to enable the growth of the respective industries around the world, using technology.

  1. Paperless Offices

With technology, it is possible to run a completely paperless office. Every document can be stored and synced in the cloud.  No fire, rodents or human tamper can remove the company information from cloud storage. This business will save on the cost of storage space. ERP systems are one of Sanaateck’s specialty. Contact us for a pocket-friendly quote.

Entrepreneurs wishing to start businesses could use technology tools to kick-start their idea in a cost-effective way.

Sanaateck helps businesses kick-start operations with the basic technology tools such as Website design, digital marketing, IT network setup, e-commerce and payment solution, mobile applications and many more.

Contact us for a free assessment of your business needs.

References

33 Ways to Use Technology In Your Small Business. (2012, April 12). Retrieved from https://www.thebalancesmb.com/how-to-technology-in-small-business-2951633

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